I'm  passionate about innovating delightful digital experiences while intelligently and meaningfully solving real problems via my multi-disciplinary craft.
I love working with creative people that can bring strong critique as well as laugh at the latest meme.
My days are lived in research, paper sketches, flows, wireframes, mockups, wiki pages, and test results.
While at Panion, I created the first version of their component-based design system and worked on designing new and refining old features for the web, iOS and Android applications.
Features and areas I worked on include but not limited to: Events, Onboarding flow, Admin settings, Member profile, Member area, Social profiles, Community about page.
At Panion, I had the opportunity of designing and shipping a remarkable experience in many areas of the product. I worked closely with other designers and developers while under the leadership of the Head of Product.
Below, I've included select screens from some of the features I worked on.
Credity was initiated to change how accountability was accessed in a relationship-based lending process. The goal was to build a product that could be easily understood and used by any individual looking to borrow from or lend a peer (friend or a relative).
The platform offered three unique features:
1. Legal accountability: The terms on every loan on the platform are legally binding. Â This measure was put in place to remove "peer or kin" familiarity from the process.
2. Fair market: All stakeholders (except the borrower) have a fair profit on the loan instalments. The borrower also had the ability to renegotiate interest rates with the lender.
3. Fast and seamless: From loan requests, to negotiations, to agreements, disbursements and  payments, the system is automated using the parameters (loan terms) agreed on by both parties (lender and borrower).
I was the lead product designer on the team and worked alongside two other designers. I designed the brand identity and brand guidelines, designed the website, wrote copy, and designed the component library.
A component library and style guide for web were created ensure consistency across the platform when development started.
I worked with a sprint team where I was the sole designer and was tasked with designing the product (desktop + mobile app).
I had an amazing time working on this project because of the intensive research and testing I had to do.
One of the guiding design goals was to create a product interface that is user friendly, seamless and had a functional user experience. Below, you’ll see some main pages of the product and a bunch of its components.
One of the constraints that came with this project was time and following this, I suggested the jobs-to-be-done framework to the team. The client had an idea of what they wanted but I figured that if we focused solely on the product, we'd never build a product that is useable.
JTBD is a pretty interesting way to build products based on understanding both the customer’s specific goal, or “job,” and the thought processes that would lead that customer to use a product to achieve the goal or get the job done. This framework is an attempt to discover precisely what users are actually trying to accomplish or achieve when they buy/use a product or service.
Next line of action was drawing up a survey that fit the personas we we're building for. I then asked the team and client to source for customers (who were mostly small business owners) and couriers in the London area, to learn about their struggles, dissatisfaction and what they'd like to see in a product like this.
Shopable: Social e-commerce platform helping businesses sell better online
Ajebo Foods: Food & catering service brand
Cura Network: Decentralised medical system based on blockchain, for patients and doctors
ZGCF: Foundation for girls in Zambezi, focused on sex education and helping with sanitary pads distribution
Fovetour: Review platform for tertiary institutions
Aztex: IT solutions company
Zenith Courier Co: Logistics/shipping company
Pin-Tech: Engineering automation company
Labour Link Namibia: Labour law consultation firm
Ilorin Digital Community: Business and tech community in Ilorin, Nigeria
Three6ixty Lounge: Upscale, rooftop lounge
BSC: Construction company based in southern Nigeria
Deavi: Digital agency and startup studio
Legendary Forever: Business group
Legendary Lifestyle: Streetwear clothing brand
UCHU: Pepper production company. Proaji and Pizcafoods are sub-brands of UCHU
Mojo: Sexual health brand providing supplement for adults
MCRM: Marketing and CRM company
Paperloops: Fintech savings platform for adolescents & young adults
Clouddust: A “Netflix for books” platform
Mediacratter: Media company with a specialisation in videography
Smartmotion: Finance service company
Project Happy Foundation: NGO helping children from less privileged communities
Credity: Peer to peer loan platform
Trésor Caché: Premium cosmetics brand
The Peach Company: Furniture manufacturing company
A lifestyle brand fusing technology with fashion while empowering women in Kenya through sustainable employment. This clean and elegant line-sheet deck was designed to showcase the SAWA products for corporate presentation.
UCHU is a family owned company with a long tradition of producing hot peppers. The company (formerly under Proaji and PizcaFoods) was looking to re-brand. A new logo that incorporated their 30-year old companies was born and a style guide to best support their mission, spirit, and product was designed.
View the complete guide: UCHU brand guide.
MCRM is a marketing, digital operations and database development firm based out of Los Angeles. This energetic team was looking to rebrand and showcase their passion for marketing and CRM via a new company name, logo identity and website redesign.
I delivered on the new brand identity accompanied by a brand guide to ensure consistency of the brand elements across digital applications.
CryptoJumbo is a highly secure and efficient cryptocurrency exchange platform. They needed a new brand identity as they were looking to move into a new stage in their business.
View the complete guide: CryptoJumbo brand guide.